Baseline Benefits

The Financial Operating System for Healthcare.

Healthcare is the only major expense without one.

An app that connects your HSA, insurance, pharmacy, and bank, then finds what you're owed and the cheapest way to pay.

baselinebenefits.com

01 · The problem

Healthcare runs on paperwork, not software.

Americans spend more on healthcare than almost anything else, yet manage it with none of the tools they expect for the rest of their money.

02 · Why now

Three shifts made this possible.

The tools to fix healthcare's money problem only recently came together.

AI

People expect apps to do the work for them now, not just show information.

Price transparency

New rules finally made healthcare pricing data usable.

Connected finance

Open banking and digital wallets make automation real.

03 · Solution

Baseline Benefits. The AI financial OS for healthcare.

It connects your HSA, insurance, pharmacy, and bank, then works in the background to find what's eligible, compare every price, file reimbursements, time your deductible, and forecast what's next.

Healthcare money decisions become automatic.

04 · Product

One platform. Five systems.

Unified Health WalletAll your health money (HSA, FSA, cards) in one place.
Eligibility EngineKnows what's covered or HSA-eligible, down to the item.
Pharmacy OptimizationCompares every price so you never overpay for a prescription.
Reimbursement AutomationFiles the paperwork and recovers money you're owed.
AI Health CFOExplains every move and plans for what's coming.
05 · How it feels

One prescription, handled.

1Your doctor writes a prescription.
2Baseline Benefits compares insurance, GoodRx, and cash in seconds.
3"Pay $12 with GoodRx,"  or  "Use insurance, you're near your deductible."
4Filled, then auto-reimbursed from your HSA. No paperwork.

Illustrative example. Eligibility and pricing vary by plan.

06 · Why us

Everyone solves one piece. We connect them.

Today you'd need four different tools to do what Baseline Benefits does, and none of them talk to each other.

GoodRxprice only
Insurer & HSA portalsno guidance
Budgeting appsno healthcare context
Health appsno financial layer
Baseline Benefitsconnects all of it

Baseline Benefits is the only one connected to your prices, insurance, HSA, and bank.

07 · Business model

Free for you. Paid by the money we move.

Baseline Benefits is free for the people who use it. We earn from the savings and transactions we create, never from your pocket.

It doesn't depend on payer budgets.

08 · Where it goes

From HSA optimization to the layer under every healthcare payment.

We start with prescriptions and HSAs, then expand into the rest of healthcare spending.

09 · Team

Built by someone who's lived this.

Christopher Cruttenden, founder. He grew up in fintech (his family founded Acorns, the app that made investing simple for everyday people), has worked in health tech alongside his father, and has personally fought the HSA and benefits maze. He studied humanities at Cal Poly San Luis Obispo, which shapes how he builds: around people, not paperwork.

Now assembling the fintech, health-benefits, and AI expertise to build the rest.

Healthcare should work like modern finance.

Baseline Benefits handles the money side of your health, so you don't have to.

baselinebenefits.com  ·  christopher@baselinebenefits.com

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