Baseline Benefits

The Financial Operating System for Healthcare.

Healthcare is the only major expense without one.

An app that connects your HSA, insurance, pharmacy, and bank, then finds what you're owed and the cheapest way to pay.

baselinebenefits.com

01 · The problem

Healthcare runs on paperwork, not software.

Americans paid $557 billion out of pocket for care in 2024. They manage it with none of the tools they expect for the rest of their money.

Prices illustrative; discount cash prices often beat copays (GoodRx). Out-of-pocket figure: CMS National Health Expenditure data, 2024.

02 · Why now

Three shifts made this possible.

The tools to fix healthcare's money problem only recently came together.

AI

People expect apps to do the work for them now, not just show information.

Price transparency

New rules finally made healthcare pricing data usable.

Connected finance

Open banking and digital wallets let apps link your accounts and move money for you.

03 · Solution

Baseline Benefits. The AI financial OS for healthcare.

Connect your HSA, insurance, pharmacy, and bank once. It works in the background from then on, catching eligible spend, overpriced fills, and unfiled claims.

The right call shows up before you pay. The paperwork files itself.

04 · Product

One platform. Five systems.

Unified Health WalletAll your health money (HSA, FSA, cards) in one place.
Eligibility EngineKnows what's covered or HSA-eligible, down to the item.
Pharmacy OptimizationCompares every price so you never overpay for a prescription.
Reimbursement AutomationFiles the paperwork and recovers money you're owed.
AI Health CFOExplains every move and plans for what's coming.
05 · How it feels

One prescription, handled.

1Your doctor writes a prescription.
2Baseline Benefits compares insurance, GoodRx, and cash in seconds.
3"Pay $12 with GoodRx,"  or  "Use insurance, you're near your deductible."
4Filled, then auto-reimbursed from your HSA. No paperwork.

Illustrative example; eligibility and pricing vary by plan. Financial guidance only: a rules engine built on IRS Pub 502 makes the call, the AI explains it, and we never suggest changing a medication.

06 · Why us

Everyone solves one piece. We connect them.

Each of these optimizes one number. The right call depends on four at once: today's price, your deductible position, the HSA tax break, and what you'll spend next. None of them can see all four.

GoodRxprice only
Insurer & HSA portalsno guidance
Budgeting appsno healthcare context
Health appsno financial layer
Baseline Benefitsconnects all of it

Baseline Benefits is the only one connected to your prices, insurance, HSA, and bank.

And it compounds: every fill, claim, and eligibility call sharpens the engine, and leaving means starting your savings history over.

07 · Business model

Free for you. Paid by the money we move.

Free for the people who use it. We earn from pharmacies, merchants, and card rails, plus a cut of the money we recover, and none of it depends on employer or health-plan budgets.

Prescription fees alone are about 70% of GoodRx revenue.

08 · Where it goes

From HSA optimization to the layer under every healthcare payment.

We start with prescriptions and HSAs, then expand into the rest of healthcare spending.

09 · Team

Built by someone who's lived this.

Christopher Cruttenden, founder. He has fought the HSA and benefits maze himself; that fight is the product. He grew up inside fintech (his grandfather and uncle founded Acorns, the app that made investing simple for everyday people) and has worked in health tech alongside his father.

Hiring next: payments, health benefits, and AI engineering.

Healthcare should work like modern finance.

Baseline Benefits finds the money your benefits already owe you.

Today: waitlist open at baselinebenefits.com. First build: the eligibility and reimbursement engine. Talking to early investors and partners now.

Christopher Cruttenden, founder  ·  christopher@baselinebenefits.com  ·  baselinebenefits.com

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